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“People still want to see him perform and on television, because he became a lifestyle more than just a rapper,” he says. Roger Greene, who oversaw A&R on No Love Lost, disagrees. Some have criticized Budden’s willingness to discuss his personal life as oversharing. “It just made sense to be on multiple platforms at one time where people could get a look at him in a way that they haven’t. “With the album coming out, we thought we could capitalize,” he says. According to Corey Newton, who co-manages Budden with Billy Jones, the show not only generated Budden revenue outside of music, it also served as a marketing tool for “No Love Lost.”
Earlier this month, VH1 debuted the third season of reality show “Love and Hip Hop,” which sees Budden opening up about substance abuse and personal relationships.
He’s amassed more than 638,000 followers on Twitter and 408,000 on Instagram, where he posts lascivious pictures of his girlfriend and screenshots of text-message conversations.īudden has parlayed his prominent online presence into lucrative opportunities. And he uses social media much like his music, sharing intimate moments to create a bond with his audience. Last year, he completed North American and European tours with Slaughterhouse and embarked on the Second First Impression solo tour in late 2012.
#JOE BUDDEN NO LOVE LOST SOUNDSCAN FREE#
He’s given them plenty of free music, most recently the November 2012 mixtape A Loose Quarter, which has been downloaded 265,000 times on. 2 on the Billboard 200 and has sold 104,000 copies to date, according to Nielsen SoundScan.įor Budden, interacting with listeners has been paramount to staying relevant. Their latest, “Welcome To: Our House,” bowed at No. Since the release of his 2009 retail sophomore album, “Padded Room” (Amalgam Digital), the 32-year-old has released acclaimed digital-only solo sets, mixtapes and a pair of albums with Slaughterhouse, a supergroup also consisting of Royce Da 5’9”, Crooked I and Joell Ortiz signed to Eminem’s Shady Records. That’s been a good model for me for success.” It was about the relationship between me and the fans. “I wasn’t relying on the label to keep me relevant. “I’ve tried to eliminate as many of the middlemen as possible in my career, so the fans are dealing with me and the music,” Budden says of the LP, which features guest appearances from such names as Lil Wayne and Wiz Khalifa.
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